sex and the slitty?

Ok, so you're a spooky porn freak, or you like to buy women's underwear, and a leaflet promoting an 'adult' catalogue falls out of the paper. Fair enough, some people will find it interesting and useful, but as a free gift. £15 of M&S vouchers? hell, maybe £15 of S&M vouchers, or perhaps a sandwich toaster.

But short of a map of local graveyards, surely badly thought out free gift number ONE would be... a 'razor sharp Ginsu Knife set'. Now I admit to opening the leaflet, and wondering what it was all about, but there's something rather strange about a company that rewards you for buying pornos and adult toys and undies with A BIG SET OF SHINY SHINY KNIVES!

Also the tagline proclaiming you can claim 'both erotic gifts for free'.

Not being an emo kid or an MP, I fail to see anything erotic about A BIG KNIFE! *Ahem*

Can anyone shed light on how this could have been seen as a good idea by anyone?